Sam Heydt, Making America Great Again

The artist Sem Heydt joins the imagoRevolution‘s project with an artwork titled Making America Great Again.
“Illusion won’t save us from reality – Heydt explains – even as the sustained narrative of tabloids becomes history and the myth of progress continues to perpetuate violence and inequality.

Globalization has moved forward unevenly and no one can say where this ‘New Frontier’ is taking us. Our time is marked by deindustrialization and the exploitation of cheap labor, climate change and clean coal, nationalism and a refugee crisis. The skeletons of old factories serve as caveats of a world increasingly reduced to a bottom line. Yet, these portents are drowned out by the white noise of the media, which lure us in with the empty promises it proposes for the future it truncates.”

Sam Heydt, Making America Great Again, direction animation, digitized series of collages transformed into gif image, 2018

Sam Heydt, Making America Great Again, direction animation, digitized series of collages transformed into gif image, 2018

Sam Heydt, (born April 20, 1986) is an American social practice and new media artist born and raised in New York City. Although currently residing in Vienna, Heydt has lived and worked in Paris, Venice, Amsterdam, Athens, Buenos Aires, Sydney, Udaipur. After completing her studies at Parsons School of Design (as well as Cooper Union, Universidad de Buenos Aires, La Sorbonne and the Universiteit van Amsterdam), she founded Jane Street Studio, L.L.C. in the Meatpacking District.

Since this entrepreneurial undertaking, she has attended artist residencies in Iceland, Australia and New Zealand; and, she has undertaken a range of altruistic, non­-profit work for developing countries. As a fine art photographer, Heydt has exhibited in a constellation of galleries and museums throughout the world; and, her photography is in the permanent collection of the State Hermitage Museum in St. Petersburg, Russia.

Heydt’s work continuously examining different phenomenologies of our hyper-mediated society wherein tabloids become history. Her interest lies in semiology’s role in the mutability of history, the disillusionment of the social psyche and exploitation of a world increasingly reduced to a bottom line.

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Sam Heydt

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